Research: Michel Gondry

Michel Gondry is famous for using animation in music videos (for example, the music video for "Fell in love with a girl" by the White Stripes.) However, in this advert(above) he's using digital animation and stop motion to promote HP computers.

The segment of this advert which interests me the most is the part were the spider crawls across the room (around 23 seconds in) because it's giving life to an object that can't move by itself. If I were to interpret that into my work I feel it would make the piece more intriguing and interesting.